ECOMMASTERY FAQs

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How do I build customer trust when I never handle the physical products?

Even if you never physically handle the product, you can still earn trust by partnering with suppliers who don't send you junk, showcasing honest reviews (because nobody likes a fib), and offering support that's as friendly as a neighbor lending you sugar.

What are the best regions to run my ads?

United states - best when starting off Canada - when looking to slightly expand Australia - when hard scaling - ask us on support with this region

What is a pixel?

Social media uses this technology to track users that visit your site from your ads. They collect this information and use it to find users on their app most likely to convert on your site/product based on interests and behaviours

How can I make my website Mobile friendly

Top left of your theme editor select the mobile layout and optimize your site

What are the most common metrics I will need to understand?

CPM - Cost per millie (1000 impressions) CTR - Click Through Rate ( percentage of people who view your ad “impressions” and convert into the form of clicks) CPC - Cost Per Click ( = total cost of campaign / total clicks ) Clicks - This is the total number of people who viewed your ad and made it to your site CVR - Conversion Rate (percentage of clicks who converted into a sale) CPA - Cost Per Acquisition (how much each conversion costed you) - the math behind it would be (total cost/total conversions) ROI - Return on investment ROAS - Return On Ad Spend

Do I need to know how to code?

Never will you ever have to code manually on your shopify store // everything can be done by installing a simple app on your shopify store!

What website elements contribute to a higher conversion rate

Scarcity Messages about low product stock/ final stock Messages saying or selling fast or in # of people’s carts Limited Time Offer Countdown timer Seasonal sale banner Social Proof Before and after slides Testimonials Customer reviews Customer support Bundles Free gift/ free shipping Gif of product in use Benefits - not features

Should I run seasonal products?

If you're just starting out don't run with seasonal products as you are still learning. Reason being if you make a lot of mistakes, and then the season passes, you won't know where you made the mistakes. Its best to start with an evergreen product so you can take your time while testing

How can I encourage positive customer reviews and testimonials?

Set up Klavio email marketing and sms, have it send out automations - 14 post purchases and have them give you a review for a discount code towards their next purchase. Or incentivize them with a free product with a purchase of something over 5-10$

Should I focus on SEO?

If you're scaling your business doing 2-3k+ per day, go for it. If you're still in the testing phase then don't worry about it

Do I need to charge tax on my products?

Not at first, once you hit 10k+ you need to register a LLC - you can do so by checking out our partners at PRIME, you can access them via our support chat!

How can email marketing boost customer retention and drive repeat purchases?

An email adds a personal touch to the shopping experience Include a discount code to entice customers to buy again

How can I ensure my dropshipping business remains competitive as the market evolves?

By doing daily product research, so that you stay in the loop with the current market trends, and are able to adapt and add new products in accordance with current market trends.

What steps should I take if a supplier sends defective or low-quality products?

Reach out to the customer - if they are upset offer them a replacement + a discount on their next purchase. If they are still unsatisfied, return their money and offer a discount on their next order!

How many reviews should I add to my site?

Around 50+

What is dropshipping - and how does it work?

Dropshipping is the art of using an online store to sell a product you don’t physically stock. You partner with a 3rd party supplier to ship products directly to the customer.

Where do i get creatives from

VIRAL ECOM ADZ 15% OFF https://viralecomadz.com/collections/jacob-levinrad/?ref=levinrad

Which e-commerce platforms are best for dropshipping?

Shopify - as it has many supplier integrations

Should i turn on smart creative on tiktok ads

Yes - especially if you're in the testing phase

What is the difference between horizontally scaling and vertically scaling

Vertically scaling - Vertically scaling ads is done by increasing the overall budget of your ad campaign Horizontally scaling - Horizontally scaling ads is done by keeping the same budgets and duplicating the running campaign multiple times over

What payment methods should I allow on my site?

All major credit cards Apple pay Google pay PayPal - not recommended Shop pay Shopify’s embedded payment, you will have to set this up manually

What are some good suppliers

Zendrop AutoDS CJ-dropshipping Dsers Zopi

How can I make a logo?

You can use Canva for making logos Use namelix.com to help generate name ideas Use looka.com to generate logo ideas

What’s the best pricing strategy for my products?

Start by taking the sourcing cost and 3x the price. As you start getting sales, you can adjust price to see what may convert better

What are some good Shopify apps for my store?

Katching bundles - for creating bundles Areviews - for importing reviews Klayvio: email marketing and SMS Theme Scientist A/B tester - split testing different price points for 1 product Disputifier- defends you against chargebacks Parcel Panel- for tracking package UpCart Upsell Hero Vitals - tells you where people are leaving your site after clicking on it Logolicious- brand logo moving banner Essential Countdown Timer Bar

How do I edit my color swatches on my site?

Go to your theme editor -> top left you will see 3 icons with the middle one being settings, click on settings -> scroll down till you see “color swatches” -> then you will see 2 sections which both say “color”. In the first section type “Variant” -> click save top right.

Can I do ecommerce organically?

Yes! Posting frequent videos on social media is a great way to advertise organically and save money.

What are the key factors that make a TikTok ad go viral?

Hook- the attention grabber, keeps the viewer from swiping off your video Substance- shows the viewer why they need your product and general product function CTA- gives the viewer a push to visit your site and purchase your product

What is the best strategy for running TikTok ads?

Use a CBO starting off Use an ABO when scaling

Which plan do I pick on shopify?

Basic plan ($39/month - 1st month for $1)

Is there community or group support?

Yes! We have a discord community where students can collaborate and learn from one another as well as coaches within the server.

How do I set up my shipping rates?

https://www.loom.com/share/b1867b0fadcf4b3191630c5b4664e888 https://www.loom.com/share/b828779217fe4594a17fe75623cfad62

Should I create a single TikTok Ads Manager for all products, or a separate one for each product?

Yes, you can use the same ads manager for multiple products, just ensure to differentiate campaigns and pixel connections.

Should I create a single TikTok account for all products, or a separate one for each product?

Create a new tiktok account for each product to appear as a unique seller on the platform.

How do I get my store?

Once you have fully ran through the ecommastery program, you request your store by heading over to the support line and sending a fresh email for our team to use to create your store

Should I use one TikTok ad account or separate ones for different niches?

Create a new tiktok account for each product to appear as a unique seller on the platform.

What is a Supplier?

A manufacturer, distributor, or wholesaler that stocks the products and handles the shipping. Reliability and product quality from suppliers are critical to a successful dropshipping business.

What is a Wholesaler?

A provider that sells goods in bulk, usually at a discounted rate, to retailers or dropshippers. Some dropshippers work with wholesalers who allow orders in smaller quantities.

What is a Retailer?

The individual or business that markets and sells the products to the end customer, often without ever handling the product physically.

What is Order Fulfillment?

The complete process from receiving an order to delivering the product to the customer. In dropshipping, much of this process is handled by the supplier.

What is a Product Niche?

A specialized segment of the market that a dropshipper chooses to focus on. Picking a niche helps in targeting a specific audience and often minimizes direct competition.

What is a SKU (Stock Keeping Unit)

A unique code that identifies a product for tracking purposes. Even though dropshippers don’t hold inventory, SKUs help manage product listings and orders.

What is Gross Profit

The revenue remaining after deducting the cost of goods sold (COGS) from the sales revenue.

What is Margin?

The difference between the selling price and the cost price of the product, usually expressed as a percentage.

What is a Conversion Rate?

The percentage of website visitors who complete a desired action (like making a purchase). It’s a key metric for evaluating the effectiveness of your online store.

What is a Chargeback?

A transaction reversal initiated by a customer’s bank, typically due to disputed charges, which can lead to losses if not managed carefully.

What are automation tools?

Software solutions that help manage aspects of the dropshipping business, such as product imports, price updates, inventory tracking, and order processing. Examples include apps that integrate with e-commerce platforms to streamline operations.

What is an E-commerce Platform?

The website or software (like Shopify, WooCommerce, or BigCommerce) used to create and manage an online store. These platforms often offer integrations specifically designed for dropshipping.

What is AliExpress & Similar Marketplaces?

Platforms that connect dropshippers with suppliers offering a vast range of products, usually with low minimum order quantities. They’re popular among beginners due to ease of access and a wide selection of items.

What does "ROI" mean?

A measure of the profitability of your investments, calculated by comparing net profit to the cost of an investment.