If you're just starting out and you have no experience in advertising, the greatest thing to do is hire either a contractor on Fiverr, Upwork, etc. or a white-label team such as Advertis. This allows you to leverage their case studies, learn from their expertise and scale quickly.
Start by choosing a niche and creating an offer. Example: “I help roofers get more jobs using Meta ads.” You don’t need a website, logo, or full-blown branding to begin. Set up a Stripe account so you can take payments, then start reaching out to potential clients.
Look for industries with: - Low competition - Clear need for your services ("starving crowd") - Higher-value clients ($) While common niches (Chiropractors, Roofers, Med Spas) work, you'll face more competition. Consider less saturated markets for easier entry. Review all Google business categories here: https://docs.google.com/spreadsheets/d/1i5ze_baqdjN-Hf4NJ3poKEWQdpMcPpaOaRhubJAT1DQ/edit?usp=sharing
Cold outreach is the best route for beginners: - Cold calls (fastest for service businesses with public phone numbers) - Direct messages to decision-makers (Facebook, Instagram, X, Linkedin, etc.) - Cold emails with targeted value propositions Focus on volume and consistency with cold outreach to start. Once you've secured initial clients and testimonials, then expand to content marketing and paid acquisition for scaling.
Charge based on value created (10-20% of what clients gain). For most beginners, $2,000/month retainers work well and give you enough margin to hire fulfillment help. Once you have testimonials, increase your rates accordingly.
Nearly every business needs more customers. The most effective agency offers help them get those customers through: - Paid ads (Meta, Google, YouTube, etc.) - Cold outreach (email, calls, DMs) - Lead nurturing and follow-up systems Don’t sell the tactic. Sell the outcome: a predictable system for generating leads or booked appointments. Use this GPT to build a compelling offer based on Alex Hormozi’s $100M Offers framework: https://chatgpt.com/g/g-6774829e2b0881918b70a3ae628bf72d-alex-hormozi-100m-offer-generator
